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Generate campaign-tagged URLs for Google Analytics. No more guessing where your traffic comes from.
Where is the traffic coming from?
What type of channel?
Your campaign identifier
Paid search keyword (optional)
Differentiate ads or links (optional)
Fill in the required fields above to generate your UTM URL.
* Required
Identifies the traffic source - where visitors clicked the link. Examples: google, twitter, newsletter, reddit. This tells you WHICH platform sent the traffic.
Identifies the marketing medium or channel type. Examples: cpc (paid search), social (organic social), email, referral. This tells you WHAT TYPE of channel it was.
Names your specific campaign or promotion. Examples: spring_sale, product_launch, weekly_newsletter. Use consistent naming conventions across campaigns.
Used for paid search to identify keywords. If you're running Google Ads, this tracks which keyword triggered your ad. Optional for non-paid campaigns.
Differentiates similar content or links within the same campaign. Use it for A/B testing - e.g., 'hero_cta' vs 'footer_link' to see which placement converts better.
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