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Glossary

Marketing jargon, decoded

Marketing has too many buzzwords. Here's what they actually mean.

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5 terms

C

Content marketing
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A strategy for acquiring customers by creating valuable content instead of traditional advertising: blog, newsletter, video, social media.

I

ISR (Incremental Static Regeneration)
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A technique combining the efficiency of static pages with the ability to update them automatically without a complete rebuild of the application.

L

Learn in Public
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A strategy of sharing your learning process openly: writing, tweeting, and creating content about what you're learning as you learn it.

S

SEO
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Optimizing your site so it ranks in Google for queries your target audience searches, the cheapest long-term traffic channel for indie products.
SSG (Static Site Generation)
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Generating HTML pages at application build time, ready-made files are served from a CDN instantly without any server-side processing.