About
Hello!
My name is Franek.
I am a programmer. On a daily basis I implement and develop Dynamics CRM at companies (.NET and Angular, and in my free time I click around in Next.js and experiment with other tools). For me programming is more than just typing code - it’s solving problems (the more complicated, the more interesting). Above all, I love to create - whether it’s apps, photos or handicraft, creative work is what I enjoy.
I want to learn marketing. I can build an app, but I still don’t know how to sell it.
Why a blog?
I’ve always loved creating and I learn faster by doing than by just reading about it. Over time I came to the conclusion that clicking around on a computer isn’t enough: I can write the best app in the world, but what’s the point if nobody knows it exists. Both with my leather goods brand and with a potential SaaS, I need to reach people somehow.
This blog is my learn in public experiment. I write here about what I’m learning, what I’m testing and what actually works. That’s how I organize my knowledge, and I hope you’ll spare yourself my mistakes. But a fair warning: I’m no Mickiewicz, so don’t expect poetic prose or long articles.
My leather goods brand
After hours I run FW Leathercraft - a brand of handmade, minimalist leather goods: wallets, pocket organizers, watch straps and belt straps. That’s where I learned on my own skin that the product is just the beginning - you still need to know how to sell it.
What can you expect?
- SEO in practice
- content experiments
- landing page tests
- conversion analysis
- technical content
I created this blog with developers and technical people in mind who can build a product but don’t know how to reach users. If that sounds like you - I hope you’ll find something useful here. But if you landed here by accident and my charming personality won you over, you’re also very welcome to read :)