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Practical marketing tactics I've tested on my own projects. See what worked, what was a waste of time — and skip my mistakes.
[0] Real stories, not case studies
With costs, results, and mistakes
[1] No buzzwords or marketing fluff
No theory — just steps you can repeat
[2] Written by a developer, not a marketer
From someone who also hates 'synergy'
One tactic per week. No fluff.
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Marketing content is written by marketers. For them, content marketing means a 10-person team and a $50k budget. Here you'll see what to do when you have an app, a laptop, and weekends.